Your corporate image is vital to the life of your company...
A company lives or dies by its image in the marketplace. A professional image (including the design of your packaging, promotional materials, staff and offices) that coincides with what your customers expect is what opens the door for sales. This is why we depend on market research to make our campaigns successful. Rather than guess what your customers need and want, we survey to really find out. This strategy always pays off in stellar returns for your promotional dollar. It's quite common for us to raise sales leads and income by as much as 50, 100 or even 200% with a single campaign.

History of our company: Design Strategies was founded in 1976 by Len Williams in Vancouver, BC, Canada. The company's original name was Len Williams Graphix providing logo design, advertising and signage work for our clients. The name was changed to Len Williams Design when we moved to Glendale, California, in the hot and sticky summer of 1990. Deciding not to specialize in any one area, we quickly developed relationships with a wide variety of clients in Southern California including motion picture companies, construction firms, cosmetics manufacturers, investment and financial management groups, auto body shops and many other firms. With the arrival of the Internet, Design Strategies went global and started hearing from companies as far away as Canada, England, Germany, South Africa, South America, Australia and Japan. More than 14 years later we continue to have a diverse range of clients. This diversity keeps us flexible and helps exercise our creative wits. One of our strengths is the ability to quickly understand our clients' unique needs and deliver effective promotional campaigns that directly make an impact on their sales leads and income.

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Full-service graphic design agency: Our team of in-house and associate creatives can handle just about anything you can throw at us. Here is a list of the services we offer:

• Computerized Graphic Design for Print — Logo design, brochures, packaging, ads, presentation materials, tradeshow banners, posters, book design, etc.
• Web Site Design — Basic, commercial and e-commerce web solutions, along with custom programming for any advanced functionality your company needs.
• Photography on-location or in-studio — Digital photography experts for product photography, people, situations and exteriors.
• Illustration — Photographic collages, hand-drawn artwork and computerized line drawing.
• Copy Writing — Word smithing in a broad range of styles: conservatively commercial to saucily insouciant.
• Market Research & Surveys — It's our research into companies, their products and their clients that takes us to a whole new level of workability. One of our mottos is "Know before you go."
• Computerized Pre-Press Work — Preparing files for print, digital color correction, film color separations and color proofs.
• Promotional Consulting — When you want to expand and need advice on markets, image and promotional angles—call us.
  
  
  

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Years of technical expertise: Len Williams, Creative Director and President, has more than 30 years experience as a designer, writer, photographer and illustrator, and over 10 years as a web designer/ programmer. He is professionally trained in the art and science of marketing and is the driving force behind the company. Design Strategies is fully cross-platform capable, with both Macintosh® and Windows® computers, and can accept disks from clients in any of the following formats:

• Floppy disk
• Iomega Jaz (1 & 2 GB capacity)
• Iomega Zip (100 & 250 MB capacity)
• DAT (Digital Audio Tapes in Retrospect or DeskTape format — DDS 3 and below)
• CD or DVD

Computerized-design with industry-standard programs: We're absolute magicians when it comes to creating files in Adobe InDesign, QuarkXPress, Adobe Photoshop, Adobe Illustrator, Adobe GoLive and Adobe Acrobat, and have been an active beta-testing site for Adobe software for many years. We also have technical resources for Flash programming and other customized web site programming and database connectivity.

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