Armore Fitness has developed a unique exercise device that is worn on the arms and even fits under regular clothing. It allows users to set the amount of resistance so that every time they move their arms, they're exercising. It was developed for people who hate to take the time, or simply don't have the time to go to a gym or fitness club. It builds noticeable muscle mass increases in biceps, triceps and forearms. The best part about it is that you can go through your regular daily routines and be exercising at the same time.
We were invited to join the project to create the overall corporate identity, logo design, illustrations and layout of the website. The illustration below was created for the website and instruction manual to simplify the setup and operation of the device.
Wearable fitness device for people who hate to exercise
LOCATION: Denver, Colorado, USA
PROJECTS COMPLETED: Logo design, product illustrations, website design, instruction manual
SITE LINK: www.ArmoreFitness.com
CLIENT: Armore Wearable Fitness
Denver, Colorado, USA
The client had very specific requirements for the logo design that included a shield to forward the positioning of the Armore name (which is similar to the work "armor"). The new logo has 2 different formats, both with and without the shield, that is used throughout the site, packaging and instructional materials. As shown here, each unit comes with a black nylon zip-up bag for easy storage and carrying.
The image at left shows a secondary marketing landing page designed for a specific set of targeted markets (people who hate to exercise). The Armore Wearable Arm Excerciser was specifically designed for just this group of people. Those who are definitely not fitness buffs and who never have the time or inclination to go to their local gym or fitness club.
The images above show the front and back of a small fold-up instruction and care manual provided with each Armore exerciser unit, using black and white images similar to those on the website. Additional printed materials for return authorization and registration were also created for the campaign. PDF versions were created for download directly from the website.
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