Cheetah Software Systems, Inc., Westlake Village, California
Creating a new image for a software firm. Design Strategies created the new look and feel of 3 brochures (Cheetah Freight, Cheetah Delivery & Cheetah Tracks) for Cheetah Software using research and marketing information provided by BNI Communications, headed by Lance Imburgia. The software helps coordinate and organize shipping companies, from the dispatcher to the dock, warehouse, drivers and customer service. Custom photos were shot in California and Florida for the brochures and were also used on the company's web site. The complete text for all 3 brochures was written from scratch based on BNI's research data, and interviews with Cheetah executives and staff. Also designed for this client: Cheetah.com web site.