LOGO DESIGN:
YOUR COMPANY'S AMBASSADOR
TO THE WORLD

A well-designed, professional logo can improve your company's image, create confidence and help to generate sales leads and income.

Your logo is your MOST important promo item. It is vitally important to realize how valuable your company logo is. It establishes your company's professionalism (or not) and lets the world know who you are and what you do. If your logo doesn't look professional, your customers and prospective customers won't believe your company is professional.

Creating "brand awareness" and how it relates to sales. Try to think of such companies as IBM, Nike, FedEx, Microsoft or Apple Computer without recalling their logos. These companies have created a "brand identity & awareness" with their logos and corporate image which creates a powerful impact on their sales. If your logo looks amateurish, so will be your reputation — and yes, it really is that important. If you try to get by with a cheap-looking logo design, you'll find your sales leads and income merely limping along. A great logo isn't just nice to have, it's an essential element of your corporate image—and you live and die in the marketplace by your image.

Contact us today to discuss how we can create a logo, letterhead, business cards and envelopes that will give your company the image you need to help you move into bigger and better markets.

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FREQUENTLY ASKED QUESTIONS ABOUT LOGOS

What do I get when I have a logo created by Design Strategies? After our interview to determine your needs and wants, we will email some preliminary sketches or semi-finished artwork to make sure we're on the right track. Then we'll refine the logo design until you are completely satisfied. We'll provide you with the PDF files you can take to your local print shop for a completely professional image. We'll email the logo files to you in various formats (.JPG, .GIF, .AI and .EPS are common) in color and black and white so you can use it in invoices, spreadsheets and text documents. Included in the cost are designs for letterhead, business cards and envelopes using the new logo.

Just why is a company logo design so important? We have seen time and again how a poor or inappropriate logo can work negatively on a company's Public Relations and sales. Your logo is on your building, business card, brochures, web site and often on your vehicles, hats, jackets and shirts. If your logo looks amateurish, your company gives the same impression—like you just don't have it together and it isn't quite as professional as it could be. Logos communicate. It's vital to make sure that yours is communicating the right things to establish consumer trust and confidence. Call or contact us today to discuss how we can improve your company's image.



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How much does a logo cost? Logos vary in price range depending on a great many factors. Logos can range from $1000 to $4000 for most types, or higher for larger corporations with expanded needs. Each company is different and requires individual research and development of samples—and may go through a lengthy testing and evaluation process, especially for larger companies with an intricate approval process of many board members. When we discuss your project in person or over the phone we will estimate the amount of time and effort involved and provide a written quote with an exact price, along with full specifications of what we will be delivering. Most importantly, we try to make the design process smooth and stress-free.

What is it that makes a logo look professional or not? Many factors combine to create a professional look. The various choices of colors, typefaces, layout, contrast, and drawing style must be balanced to produce a harmonious blend that:
1) communicates professionalism, and
2) your business and/or products.
The main point to recognize is that if your logo looks amateurish, your company will be considered the same. In over 30 years of design work we have found that increasing the professionalism of our clients' logos, where needed, was the first and most important step in improving their marketability, sales leads and income.

What is a tag line and why is it important? You've often seen short descriptive phrases below a company's logo. These are called tag lines and are often vital in establishing the communication of what you do or in forwarding your company's marketing message. Avis Rent-a-Car used "We're Number 2. We Try Harder." as their tag line for years and it helped position them up with the most popular rental company at the time: Hertz. A tag line can be especially important if your company is named something like "Wooster & Company" (do they manufacture Woosters?). However, if the name were followed by "High-performance sparkplugs and radiators" you'd have a complete communication of what they do.

Can a logo be just text or does it have to be text and some kind of image? It depends on the type of business you're in and what you want to communicate. McDonald's, Nikon, Intel, Canon and Epson use only text in their logos with recognizable and somewhat unique lettering. Other companies use images along with the text such as Shell Gasoline, AT&T, Apple Computer, Adobe Systems and millions more. We normally will have you survey the logo on various clients to determine if the logo communicates the proper message about your company. Survey results are your best indication that a suitable design has been achieved.

DESIGN STRATEGIES, INC.
2060 Sunset Point Road, Unit 52
Clearwater, Florida, USA 33765
Phone: (727) 466-6888
Fax: (727) 466-6881
Skype: lenwilliams