Illustrations, Diagrams, Charts and Infographics

Illustrations are wonderful for demonstrating how things work, for highlighting technical features and for creating arresting artwork that grabs people's attention. We have done a wide variety of illustration work for many industries, products and services:

Installation instruction illustrations created for IPS Corporation, manufacturers of plumbing, roofing and adhesive products.

Instruction illustrations for IPS Corporation

IPS manufactures plumbing supplies, roofing products and structural adhesives under the Weld-On brand. We were  contacted to create a series of line drawing illustrations for various plumbing products  to demonstrate installation procedures. A large part of the challenge lies in figuring out how to draw the images so that they easily communicate the text that accompanies each illustration. Shown here is the installation of a closet flange stabilizer (a plastic part that sits beneath a toilet to help produce a proper seal).

Illustrations for an anti-snoring device

VitalSleep is a company in New York that designs and manufactures special adjustable mouthpieces that gently move the lower jaw forward, which opens up the airways in the back of the throat thus allowing snorers to breathe easily at night. The company asked us to update their existing drawings to show the anatomical effects of the VitalSleep device, along with several other illustrations demonstrating how to custom-fit the device for first time use.

Illustrations for VitalSleep anti-snoring device.
Illustrations for VitalSleep anti-snoring device.
Illustrations for VitalSleep anti-snoring device.

Demonstration drawings for Titan Oil Recovery

This drawing is one of a series we created for Titan Oil Recovery to show their unique biologically based oil recovery methods as part of the Titan Process.

Illustration by Design Strategies for Titan Oil Recovery.

Roman coin logo illustration

A client brought us an old woodcut engraving of "Janus", the 2-headed Roman god of doorways, archways, beginnings and endings. We were asked to create a metallic-looking coin image for a financial services/investment company logo. The challenge was to develop a method of drawing the various surfaces to look as if they were stamped in low-relief in gold and silver. The effect was achieved by the use of gradients of yellows and browns to simulate gold; and white, grays and black to simulate silver. It was a tricky process to work out the reflectivity patterns, but the results turned out great, and the client loved it.

Illustration of metallic coins in gold and silver, with the heads of Janus, the Roman god of doorways, archways, beginnings and endings.

Product instruction illustration

When Armore Wearable Fitness launched its new resistance arm exerciser, we were called on to create an illustration for their website and instruction booklet with labels to make the device easier to understand and use. A photograph of the unit on a model's arm was taken and the drawing created in Adobe Illustrator from the photo. The drawing and labels of the various parts of the unit made the text instructions instantly easier to understand.

Location and facilities illustrations

The City of Dunedin, Florida hired us to create a brochure for their downtown baseball stadium that has been the spring training home of the Toronto Blue Jays for over 33 years. The brochure includes 2 large illustrations of the stadium and grounds, and the secondary practice area containing 6 additional baseball fields. We used Google Maps satellite photos of both locations, and created simplified drawings of the areas to show the various facilities. We also created a map of Florida showing the various Florida Grapefruit League teams and their home stadiums in the state.

Illustrations created for the City of Dunedin, Florida, used in a brochure promoting their baseball stadium, home of the Toronto Blue Jays.
Illustrations created for the City of Dunedin, Florida, used in a brochure promoting their baseball stadium, home of the Toronto Blue Jays.
Illustrations created for the City of Dunedin, Florida, used in a brochure promoting their baseball stadium, home of the Toronto Blue Jays.

Technical line drawings and shaded product illustration

These detailed illustrations are great for product mockups, instruction manuals and specialized advertising. All illustrations were created in Adobe Illustrator and carefully shaded with gradient fills to have a near-realistic look. The screen shots on the MacBook Air, iPhone and iMac were tweaked in Photoshop, then added to the Adobe Illustrator drawings. This style of illustration is great for products that are soon to be released or are only in the prototype phase, for catalogs or web use. Just about any level of detail and drawing style can be created. Give us a challenge!

Illustration: Line drawing of Canon camera for product illustration.
Illustration: Line drawing of a Canon point and shoot camera with shading.
Illustration: Canon 5D MkII camera line drawing and shaded samples. Great for instruction manuals.
iMac computer technical illustration, drawing
MacBook Air technical drawing, illustration

Variations on a theme

We've created hundreds of illustrations for many companies over the years in many different styles. A single piece of artwork can be presented in many different ways, so feel free to challenge us.

Do you know what you want but don't see it here? Give us a call to discuss your specific needs: (727) 766-6888.

Line drawing illustration of 3 wooden chairs showing black and white, one color and semi-realistic styles.
Illustration of truck, line drawing.
Illustrations of computers and monitor.

Illustrations for how-to manuals and brochures

These drawings were created as part of a series of illustrations, graphs and charts for a sales manual for a successful California firm. The technical ins and outs of how to organize a sales team, flow lines, commissions and a basic understanding of how to achieve personal success were quickly demonstrated in an easy to understand and friendly style that made a potentially dry and confusing subject very appealing.

Resizable multi-textured vector image drawing in Adobe Illustrator not Photoshop

Sometimes projects come up where a logo needs to be redrawn in vector format (made of lines, shapes and curves instead of pixels) because it has to be used at many different sizes. In this case, the Entertainment Tonight logo had to look perfect and crisp but all we had was a small JPG image that simply couldn't be enlarged without looking chunky and pixelated. The usual solution would be to create a HUGE version in Photoshop and then reduce it as necessary — but Photoshop files can be very large, unwieldy, tricky to work with and are still pixel-based. Instead we used Adobe Illustrator to create what looks like a meticulously airbrushed, semi-3D logo with shadows, gradient fills and feathering, but has a tiny file size and can be resized up or down without any loss of image quality. This is a huge plus for many clients who use their branding on everything from brochures, magazine ads and websites to the sides of buses and giant billboards. The line drawing on the left shows the actual paths that make up the Entertainment Tonight logo. Our creatives know their tools and can work magic. We didn't design the ET logo, but we were able to redraw it in a format that our client could use without the limitations of pixel-based artwork.

ET logo vector illustration
charts
medical illustrations

Illustrations for books, manuals, magazines and technical publications

Dr. Gottfried Lange commissioned a series of illustrations, graphs and charts for his book "How to Really Prevent and Cure Heart Disease" (on sale at Amazon.com). Dr. Lange is an MD, Naturopath, nutritionist, researcher, lecturer and author who travels Europe and North America with his news of hope for heart disease and high blood pressure without the use of pharmaceuticals. We were provided with rough line drawings and artwork and created a consistent look throughout the book to make the understanding of this rather complex subject simple.

Call us for your next illustration project

This is just a small sample of the vast range of illustration work we can provide. If the type of illustrations you see on this page aren't exactly what you need, our talented staff has the skills to deliver whatever is required. All you need to do is challenge us and we'll rise to the occasion. We're looking forward to working with you soon to help your next book, brochure, website, product package or other project look terrific so that it will attract customers and create sales.

Design Strategies, Inc. logo. Graphic design, branding and marketing services.

International Branding and Marketing Specialists

2231 Harn Boulevard, Clearwater, Florida 33764

Studio: 727-466-6888 • Mobile: 727-366-0100

Skype: design-strategies

 

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