Michael Holdsworth is the owner and resident genius behind SID-TEC, and Mike can do things with electricity that even amaze other engineers. SID-TEC specializes in creating electronic controls for industrial AC and DC motors to make them start, stop and operate smoothly and efficiently without excess wear on the equipment. Mike routinely goes into a company, evaluates a usually long-standing problem, then works out a control system to make the equipment work properly, predictably and dependably for years. The biggest challenge on this project was making SID-TEC's services understandable to others. A large part of the project was involved in coordinating the exact valuables that SID-TEC offered, then building a series of Case Studies that showed exactly what they did to fix the existing problem. These made all the difference in their marketing.